Inspired Gaming’s virtual sport now launched and available in Sweden courtesy of ATG Sweden. This will be first time such game will be available in Swedish gaming market.
The launched virtual sport games -Inspired’s Rush Horses and Rush Trotting products- are available online and on mobile, they are both designed to suit Swedish market and they are been streamed in high definition (HD).
The process to launch virtual games in Sweden has been on going a while. It would be recalled that about a year ago, December 2014 was when ATG – AB Trav och Galopp- was granted permission by the Swedish government to launch fixed odds and totalizator betting on virtual races.
Steve Rogers, CCO Digital Games at Inspired while commenting on the achievement said : “We are delighted to be working with ATG and to be first to market in Sweden – it’s an exciting market with a strong pedigree in sports betting. It was crucial in the competitive tender process that we are able to provide the perfect virtual sports for Swedish players, especially trotting. Our ability to enter new markets quickly and establish the right product offering will drive significant incremental revenues for ATG. We look forward to a long and successful partnership.”
Mikael Hagberg, Manager Business Development, Betting products and methods, ATG adds: “It’s great to have an experienced partner such as Inspired when entering a new line of products and launching our first online virtual sports product.”