LeoVegas, an Online Gaming Operator Penalized for Misleading Adverts


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LeoVegas, the online gambling operator, was last week penalised by the UK Gambling Commission for running misleading adverts and the improper handling of customers at the end of their self-exclusion period.

An investigation conducted on LeoVegas by the Gambling Commission found that LeoVegas:

1. Was a culprit for 41 misleading adverts.
2. Failed to return the fund of customers (11,205 in number) who chosed to self-exclude and closed their account
3. Allow 413 customers who were previously self excluded to gamble without first speaking to them about it or apply 24 hours cooling off period.
4. Was sending 1994 marketing material to customers who had previously chose to self-exclude.

On these four count charges Gambling Commission now handed LeoVegas a fine of £600,000 and will also return any fund received from any of the above mentioned customers and will pay the commission costs.

While commenting on the matter, Neil McArthur, the Gambling Commission’s Chief Executive said: “The outcome of this case should leave no one in any doubt that we will be tough with licence holders who mislead consumers or fail to meet the standards we set in our licence conditions and codes of practice. We want operators to learn the lessons from our investigations and use those lessons to raise standards. ”

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