In an attempt to increase the delivery of content, boost customers experience and thereby grow mobile casino offering, the German leading online casino and betting operator, mybet has signed a long term agreement with NYX Gaming of America.
The terms of the signed agreement will make NYX Gaming deliver it’s Open Platform System and allow Mybet access to NYX Gaming’s entire content portfolio via Open Game System (OGS), thus expand their casino gaming portfolio and grow their player marketing and loyal services.
Mybet CEO, Zeno Oskko said, “mybet’s strategy is to provide a cutting edge product providing the very best gaming experience and the greatest possible choice for our customers across all gaming verticals. By linking up with NYX, we are doubling the number of games available on mybet while at the same time adding great bonus functionality across all casino channels. We are delighted to be partnering with the NYX team and look forward to launching at the earliest opportunity.”
David Flynn, Executive Vice President, Business Development at NYX Gaming Group said, “This is a very exciting opportunity for both mybet and NYX. mybet have been undergoing a process of change to refocus their business. I am extremely confident that together we will achieve a much improved result for their business.” Mr. Flynn continued, “The ability to use the NYX Open Platform as their central gaming wallet allows mybet to improve both marketing and loyalty services for their clients. Together with the influx of over 150 mobile games, this makes for a very compelling offering to the market.”