Scientific Games Incorporation, a company that provide gaming products and services to lottery and gaming companies launches Play4Fun Network social gaming platform with Firekeeper Casino Hotel in Battle Creek, Michigan.
Scientific Games Play4Fun Network which was launched third week of May 2015, together with the previously launched SG Universe Mobile Conciege will put Firekeeper Casino Hotel in better position to build an engaged online player community.
William Games Development Studio owned casino content anchors the Firekeeper social casino platform. There is an expectation that casino games from Shuffle Master and Bally will be launched for players on the Firekeeper Play4Fun Network.
Mr. Bob Hays, Vice President Commercial, Interactive at Scientific Games, while speaking at the launch of Play4Fun Network said,“Extending our relationship with Firekeepers is an exciting opportunity for our SG Universe product suite. Play4Fun Network gives both current and future players in the Firekeepers database the opportunity to enjoy compelling casino games online and through their personal mobile devices, all under the casino’s brand, while giving the marketing team at Firekeepers cutting-edge mobile marketing capabilities with which to engage their online player community.”
Also while speaking, Mr. Jim Wise, Vice President of Marketing for Firekeepers Casino, said, “We are pleased to introduce FireKeepers extensive database of guests to the launch of our branded social casino. We expect the Play4Fun offering to enhance our entertainment options and attract new social gamers by leveraging the popular land-based gaming content our players love from the Bally, Barcrest, Shuffle Master and Williams game studios in an exciting web and mobile social casino environment.”