SG Gaming Signed A Landmark Contract with Ladbrokes Coral Group

This is coming from Scientific Games Corporation – an American company that provides gambling products and services to lottery, gambling, social and digital organizations worldwide – that the company UK division SG Gaming has recently signed a contract agreement with Ladbrokes Coral Group.

The contract which span 7 years will see SG Gaming to continue supplying Ladbrokes Coral Group many of it latest innovative contents, high tech terminals, best of the best of its hardware solution and providing some of the industry services across all of the over 3500 Ladbrokes Coral Group retail shops in UK and rest of  the world.

Though the monetary value of the contract was not make known to the public, it is believe the deal was the largest ever to be won by SG Gaming and the biggest single gaming supply deal in the LBO sector to date.

Other terms of the contract includes supplying Ladbrokes Coral Group titles from the SG Gaming selected third party contents and installing Equinox 2.4 Terminal – a cutting edge machine design to entertain and enhance players experience – at selected part of Ladbrokes Coral Group offices and shops.

A publication on SG Gaming website stated that the deal is important to both parties for Ladbrokes Coral Group will continue to benefit from SG Gaming arrays of innovative content.

While commenting on the landmark deal, the CEO of SG Gaming UK, Phil Horne, said, “This deal – which is the largest in our history – comes during one of the most significant years ever for SG Gaming for product innovation as we have continued to work with our customers to develop and launch our biggest, most innovative and most exciting new product range to date, creating an offer that can help our customers adapt with confidence to the changing gaming environment. We have a longstanding relationship with Ladbrokes Coral, and our ongoing commitment to both the LBO sector and their individual business needs is effected in our mutual desire to work together on a larger scale for the next seven years”. “We have worked closely with the team at Ladbrokes Coral to provide them with an innovative gaming product that we believe will complement and enhance their overall retail offer, and we are very excited about working with them on the next stage of this successful partnership”.

Also Mark Chambers, Retail Managing Director at Ladbrokes Coral Group said, “SG Gaming has shown us that it is a forward-thinking supplier, not only with its impressive new products and investment in the sector but also with its continued focus on driving the direction and implementation of player protection measures across the industry. We look forward to continuing to work with them as we build on this partnership”. 15.6.2018

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